Big Drop toasts Lager revamp with Holland & Barrett listing | Big Drop Brewing Co

Big Drop toasts Lager revamp with Holland & Barrett listing

Big Drop Brewing, which produces a range of 0.5% ABV craft beer, has re-launched its lager with a new fuller-flavoured recipe that is certified by the Vegan Society and also carries the Crossed Grain gluten-free symbol from the Coeliac Society.

The new lager, which is now available in 330ml cans as well as bottles, has obtained a listing in over 800 Holland & Barrett stores nationwide as part of the retailer’s strategic move to boost its alcohol-free portfolio. Priced at £1.49 per can, it is available to buy online now (www.hollandandbarrett.com/) and in store from 15th July. It will sit on shelves alongside Big Drop’s top two best-selling beers: its Pale Ale and Stout.

We’re really excited by the quality of alcohol-free beer coming on in leaps and bounds, with brewers like Big Drop innovating and pushing the boundaries.

As with all Big Drop beer, the lager is brewed naturally using pioneering techniques to fully-ferment at a maximum of 0.5% ABV, thus avoiding the need to artificially remove any alcohol during production. Its ingredients include oats and rye alongside barley, with the resulting taste being crisp, refreshing and surprisingly flavourful for an alcohol-free beer. Significantly, though, the new lager is the first time that Big Drop has successfully removed lactose from its list of ingredients – and so becomes Vegan-friendly.

Luke Shutler, Head of Food at Holland & Barrett, said: “We’re really excited by the quality of alcohol-free beer coming on in leaps and bounds, with brewers like Big Drop innovating and pushing the boundaries. That’s good news for our customers because the demand is certainly out there, plus we think the new can format is going to appeal to those who care about their beer’s carbon footprint as much as its alcohol content.”

Nick Worthington, Big Drop’s Commercial Director, added: “Having a presence on the High Street with a partner like Holland & Barrett creates a whole new level of awareness for Big Drop and puts us in a prime position to supply the ever growing consumer demand for Low/No ABV beers.”

Big Drop has also recently gained a listing in 190 Morrisons stores and is now available on draught – nationwide – thanks to a new listing with Brewhouse & Kitchen

For further information on where Big Drop is available, visit the Where to Buy page

Further information

Big Drop’s Awards & Accolades

Big Drop’s Pale Ale was named World’s Best Pale Beer (low strength) at the World Beer Awards 2017.

Its Stout won a Gold Medal at the International Beer Challenge and a UK Silver Medal at the World Beer Awards when judged against full-strength stouts and porters. It also won a Gold medal at the US Open Beer Championship.

Its Citra IPA was crowned ‘King of Craft’ at the 2019 Casual Dining show, which was dominated by full-strength beers. It also won the overall Champion’s trophy for ‘Non and Low Alcohol Beer’ at The International Brewing and Cider Awards and a Silver medal at the US Open Beer Championship.

Big Drop was also one of three ‘Best Drinks Producers’ in the 2018 BBC Food & Farming Awards.

“Big Drop specialises in alcohol-free beer and it’s all good. I tried the pale ale and the lager, too, and both are excellent, but the stout really is the business.” — Adrian Chiles, The Guardian

“The most impressive no/low alcohol beer I have ever tried; no argument, it just is.” — Melissa Cole, British Guild of Beer Writers

“In my view, by far the best of the low-alcohol brigade is Big Drop Brewing Co. All its beers come in at just 0.5%, and all of them are excellent – the stout in particular is a jaw-dropper. Superb flavour without compromise.” — Olly Smith, Mail on Sunday

About Big Drop

Headquartered in Suffolk, Big Drop was launched in October 2016 by the-then City lawyer Rob Fink, along with his school-friend/band-mate and kindred spirit, James Kindred. The idea for a brewing business that only made alcohol-free beer was conceived by their own lifestyle changes (eg fatherhood) and born out of the frustration of there being no decent tasting low alcohol craft beer available to quench their thirst. Along with renowned experimental brewer, Johnny Clayton (formerly of Wild Beer), they’ve perfected techniques to make alcohol-free craft beer without the need for artificial removal of alcohol. The result doesn’t compromise on taste and yet is no more than 0.5% ABV. Big Drop doesn’t just use barley. It uses barley, rye, wheat and oats. And it doesn’t use just one type of each. Across its beers, it uses over 20 speciality grains. And then it uses lactose which boosts the mouthfeel and avoids the watery texture that blights many alcohol-free beers. Its range of seven beers, which it contract brews in batches through a panel of expert brewing partners, includes Stout, Lager, Pale Ale, Citra IPA, Brown Ale, Winter Ale and a Sour.

Further information: press@bigdropbrew.com